An ISA Product · By Babbitt Capital & Capital Group

The Practice

The operating system for the independent practice.

Six modules. One philosophy. Built for the advisor without a big firm behind them.

See The Modules

The Modules

Six Tools. Each Solves One Moment.

Sold individually, or as a complete suite. Pick what you need — or run the whole practice on it.

Engagement

The Practice — Opening Sequence

From cold prospect to qualified fact-find — the proven path advisors run before every first meeting.

BIDO framework — Befriend, Intrigue, Disturb, Offer
Ports of Life prospecting engine
Eight role-play personas + Millionaire Calculator
Six-phase fact-find protocol

Engagement · Shipped

The Practice — Objection Handler

Stop freezing when a prospect pushes back. The Big 8 objections, drilled to muscle memory.

Live objection response library
Feel · Felt · Found framework
Pitch-type classification — Fastball, Curveball, Slider, Changeup
Drill mode + flashcards

Engagement

The Practice — Money Lens

Nine reframes that turn "let me think about it" into "let me see that again."

Premium Lens, Spend Mirror, Wait Cost, Inflation Translator
Opportunity Flip, Age Curve, Term vs Perm, Health Delta, Debt Lens
Say-this call scripts for each lens
Show-Client Mode for live use

Engagement · Shipped

The Practice — Tax Bracket Visualizer

Show clients how brackets actually stack — live, mid-conversation. Not an IRS PDF.

Live bracket visualization tool
Pairs with Money Lens during fact-finds
Federal + state-aware
Mobile-first for tablet demos

Strategy

The Practice — Retirement Compass

Three questions every pre-retiree asks. One coherent tool to answer them.

5-pillar readiness diagnostic — Savings · Income · Tax · Protection · Estate
Monthly income worksheet + 4% bridge
Social Security claim optimizer with FRA + spousal
Score-out-of-100 with trajectory projection

Strategy

The Practice — Advanced Markets

Twelve concepts the big firms reserve for HNW. Packaged for the independent advisor.

Discover intake — 11 questions, scored concept recommendations
Premium Financing, RALA, Buy-Sell, SLIRP, COTBS, LIFRA, CRT, ILIT and more
Practice-mode drills with Sit · Resp · Tip structure
Flow diagrams + power questions per concept

Built for the advisor without a big firm behind them.

What It IsThe operating system for an independent practice — a complete toolkit for the moments that make or break a client relationship.
Who It's ForIndependent advisors, agency owners, and advisors stepping out on their own — anyone running a practice without a big firm's infrastructure behind them.
How You Apply ItUse one module at a time for the moment you're in, or run your entire practice on the full suite.

"Run your practice on The Practice."

The Operating System For The Independent Practice

See It In Action

Walkthroughs are private, advisor-to-advisor. Tell us your practice and we'll show you the modules that fit.